Maruti Suzuki continues to remain top choice of Aam Aadmi as rural India powers growth
Maruti has achieved this feat despite stiff competition and the absence of a mid-size SUV
Market leader Maruti Suzuki continues to retain its place as the top choice of carbuyers with rural India proving to be the company’s new growth driver.
The share of rural markets has gone up to 41% from 35% in the last few years, according to a report in The Economic Times.
Maruti has achieved this feat despite stiff competition and the absence of a mid-size SUV.
The company now has a 67% share in small cars, 50% in sedans, 55% in multi-utility vehicles, 14% in SUVs and 98% in vans.
Shashank Srivastava, Maruti’s executive director (sales and marketing), told the publication that the company’s performance in the fast-growing SUV segment has been below expectations though it has increased its market share in other segments.
“Though we are leaders in the compact SUV space with our popular Brezza, we need to focus on improving our S Cross volumes in the mid-SUV. We have succeeded in the past with our relentless focus on customer understanding, requirements,” he said.
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