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Adani Wilmer has opened a dozen physical stores on a franchisee model under the Fortune brand across six states and has plans to start outlets across the country. The company has so far opened 12 Fortune Mart stores in Jaipur, Jodhpur, Lalitpur, Gandhinagar, Surat, Gandhidham, Jabalpur, Vidisha, Gwalior, Kharghar, Akola and Haldia. States like Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Maharashtra and West Bengal. It also further aims to launch Fortune Mart stores in the northern and eastern parts of the country in the coming quarter.
Company’s retail push
The company’s aim is to have a presence across the metros as well as tier 1 and tier 2 cities in the coming months, the company said. It further added that the Fortune Mart stores will supplement its retail reach.
All the stores will sell products of Adani Wilmar and also sell food products under different brands like King’s Aadhar, Raag, Alife and Wilshort.
Its food product basket include basmati rice, atta, pulses, soya chunks, besan, sattu and sugar, apart from edible oils.
Personal care products like soap, handwash, and sanitisers which were recently launched under the brand name Alife will also be sold by all the Fortune Mart stores.