Fine-dine restaurants look to reach consumers directly: Report

With pandemic entering into our lives, several businesses started experimenting with home deliveries. In the post-covid world, consumers have become much comfortable with home deliveries than going out of their homes. With this emerging trend, some leading fine-dine restaurants are now looking to reach consumers directly.

Top fine-dine chains have begun experimenting with consumer deliveries through channels like Delhivery, Dunzo and Shadowfax, bypassing the likes of Zomato and Swiggy, according to a report in The Economic Times.

Collaborating with hyperlocal delivery startups will ensure savings on commission costs which would eventually be transferred to the customers as discounts.

While creating an alternative to the monopoly of food delivery chains Zomato and Swiggy, leading fine-dine chains like Social, Farzi Cafe and Big Chill are seeking D2C channels, which will give access to consumer data directly to them.

The D2C channels will provide the consumer feedback and guest experiences directly to them instead of routing through the third-party which also requires commission costs.

Covid situation has apparently prompted the restaurant chains to find a decent alternative to leading food delivery chains.