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To get the attention of customers this festive season, gold selling platforms have rolled out attractive offers. Leading players like Tanishq, MMTC PAMP and Kalyan Jewellers have come up with introduced attractive offers, primarily for those looking to buy gold on online platforms. MMTC PAMP has come out with the ‘Jitna Sona, Utna Chandi’ offer the customer is entitled to a silver coin of the same weight as the gold purchased from MMTC-PAMP applicable on purchase of gold coins and bars of 5 grams and above weight.

It has also launched its own e-commerce platform. “A major driver behind this launch before the festive season is customers’ rising trust and increased inclination towards virtual shopping,” said Anika Agarwal, president, consumer business, MMTC-PAMP to Money9.

Buy gold with just Rs 100

Tanishq has also ventured into the category of digital gold. Consumers can start their golden savings journey with a purchase as low as Rs 100. Tanishq Digital Gold powered is virtually bought and comes with a flexibility to convert into physical gold in form of jewellery at the time.

“We are continuing to see a positive momentum in consumer mood this festive season. The overall festive mood and wedding purchases are all converging to create a surge in both gold and diamond categories. We think this could continue right through to Diwali and hopefully beyond into the wedding season,” said Ajoy Chawla, CEO, Tanishq.

Guaranteed low price

When customers purchase digital gold, they have to pay guaranteed low price and that purchase can start with only Rs 100, an equivalent amount of physical gold is stored under the customer’s name for a period of up to 5 years, at no additional cost and customer can redeem it afterwards.

“It will renew interest in gold from younger, first-time customers, who are looking at convenient and easy means of purchasing the yellow metal,” said Ramesh Kalyanaraman, ED, Kalyan Jewellers.