• Business News
  • Insurance
  • Saving
  • Share Market 5Paisa
  • Loan
  • Mutual Funds
  • Investment
  • Real Estate
  • Crypto coindcx
    • हिन्दी
    • తెలుగు
    • मराठी
    • বাংলা
    • ગુજરાતી
    • ಕನ್ನಡ
  • Close
  • Daily Show
    • 2+2=5
    • Take it Easy
    • Red Alert
    • Formula Guru
    • Money Gyan
    • Money Central
    • Money time
    • Jhatpat
  • Weekly Show
    • Money Comics
    • Economicom
    • Realty Check
    • Smile and pay
    • Money Tales
    • Spend Wise
    • Companynama
  • Insurance
  • Savings
  • Share Market 5Paisa
  • Loan
  • Crypto coindcx
  • Investment
  • Mutual Funds
  • Real Estate
  • Tax
  • Exclusive
  • Home » News » Digital Money » Should you invest in new-age digital investment platforms?

Should you invest in new-age digital investment platforms?

These platforms let you invest in mutual funds, stocks, manage and balance your wealth portfolio, offer goal-based investment approach, etc

  • Noopur Praveen
  • Updated On - July 2, 2021 / 02:08 PM IST
Should you invest in new-age digital investment platforms?
Representative Image: Pixabay

Indian fintech companies have witnessed monumental success in recent times. Startups like Paytm, Zerodha, Razorpay, Groww, and Cred among others have earned a place in the coveted unicorn club in the past two years. The Covid-19 pandemic brought a major shift in people’s approach towards money. Fintech companies have, in the meantime, made their service more accessible and diversified for the potential customer.

Gone are the days when people blindly followed the same financial path as their ancestors or friends. Today, everyone is looking for customized financial platforms that specifically caters to their financial goals and desires. This is where fintech companies and digital investment platforms come in. These platforms let you invest in mutual funds, stocks, manage and balance your wealth portfolio, offer goal-based investment approach and guide while switching between different funds, etc.

“Yes, this trend in India is increasing and will slowly become dominant over the next 5 to 10 years, especially with millennials, since they fine fintech familiar, easy to use and cost effective. However in India traditional broking business will continue to be a major driving force for most broking companies as older generation clients like value adds and relationships based services,” Avinash Gorakshakar, research director at Profitmart Securities, said.

In India, excluding some major cities, the majority of investing still happens in traditional assets like FDs, RDs, and Gold. Investments in stock markets, mutual funds, and other new generation investment avenues is still restricted to a small set of users, given the current mechanism to access these products still remains complex. This is the problem that digital investment platforms address.

“Digital investment platforms are tech driven and user first interfaces, which provide a simple and secure way for investors to access and invest in a variety of investment products. Leading digital investment platforms like Paytm Money offer 100% digital and hassle free account opening / user onboarding journey, intuitive user experience and navigation, low ticket size products with competitive rates, advanced performance tracking, and investor education, while ensuring bank-grade security,” Paytm Money spokesperson told Money9.

Ability to leverage cutting-edge technologies and improve upon outdated processes enables digital platforms to offer better services at competitive rates vs. traditional market participants. This makes digital investment platforms an ideal option for any young retail investor comfortable with basic technology.

“Digital investment platforms are filling the gap between Fixed Deposits and Debt Funds, stocks and equity mutual funds for the retail investor. New investors prefer this route as compared to the traditional physical agent route as this is faster and more convenient. FDs offer very low interest rates and thus ignored by participants as real returns adjusted for inflation are negative here,” Gorakshakar pointed.

Take an example of the leading fintech company in the business – Paytm Money. It offer simple, secure, and low cost (zero commissions on direct MF / zero brokerage on equity delivery trades) investment products has enabled users investing in traditional products like FDs to explore equity based offerings that have higher return potential.

“Paytm Money’s vision is to make investment options accessible to all Indians in a simplified manner. This is a one stop app for all savings, investment and trading needs of individuals having Rs 1 to crore, and offers Equity, IPO, ETF, F&O, Direct MF, Digital Gold & NPS to is users. The popularity of our offering with new age investors should be evident by the fact that over 60% of our users are first time investors, and around 80% of users on the platform are under 35 years of age,” company spokesperson explained.

Meanwhile, Gorakshakar also highlighted the impact of Covid-19 pandemic that caused almost all market players operating in debt equity and insurance space to encourage online business as this ensures continuity and ease of business.

But what should be kept in mind before opting for digital investment platforms?

Online broking is good as it’s quick and hassle-free but investors must choose quality franchisee providers that have strong brand credibility and reputation in the market. You should ideally avoid unknown small players operating in this domain.

“More importantly customers must be careful in using this medium as they need to be aware of cybercrimes and the risk of sharing their passwords across multiple platforms,” Gorakshakar asserted.

Having discussed the growing importance of digital investment platforms, market experts still feel the traditional broking business in India will continue to be a major driving force for most broking companies as older generation clients like value additions and relationships based services.

Download Money9 App for the latest updates on Personal Finance.

follow us

  • Facebook
  • Twitter
  • LinkedIn
  • Telegram
  • Youtube
  • Instagram

also read

  • Benefits of rental bonds for tenants

    Benefits of rental bonds for tenants

  • Rental Bonds can be key to knowing your tenant

    Rental Bonds can be key to knowing your tenant

Read more news on

  • digital assets
  • Digital investment
  • pandemic
  • Paytm Money
  • portfolio management

Latest Video

SEE MORE
Why pulses prices are rising?

Why pulses prices are rising?

Updated: August 18, 2022
FII buying impact on stock market; here are FII buying stocks list 2022

FII buying impact on stock market; here are FII buying stocks list 2022

Updated: August 17, 2022
Understand the link between crypto exchanges and money laundering

Understand the link between crypto exchanges and money laundering

Updated: August 15, 2022
Why mutual fund investment is falling ever since FIIs have made a comeback?

Why mutual fund investment is falling ever since FIIs have made a comeback?

Updated: August 12, 2022
Tariff increase on cards; 5g tariff plans in India to make data expensive

Tariff increase on cards; 5g tariff plans in India to make data expensive

Updated: August 11, 2022
Why wheat prices won't fall even if wheat import duty is reduced?

Why wheat prices won’t fall even if wheat import duty is reduced?

Updated: August 10, 2022
Know Nifty 50 forecast, Sensex 30 forecast

Know Nifty 50 forecast, Sensex 30 forecast

Updated: August 9, 2022
Know the reason why onion prices are falling and current problems faced by onion farmers

Know the reason why onion prices are falling and current problems faced by onion farmers

Updated: August 5, 2022
Open in App

Related

  • CFOs optimistic about the economy and business growth in FY22 says survey

    CFOs optimistic about the economy and business growth in FY22 says survey

  • Paytm Money launches Margin Pledge feature

    Paytm Money launches Margin Pledge feature

  • 9 ways to become debt-free in life

    9 ways to become debt-free in life

  • Need for change in robo-advisory guidelines

    Need for change in robo-advisory guidelines

  • Festival habits have changed and evolved during pandemic: SnapBizz study

    Festival habits have changed and evolved during pandemic: SnapBizz study

  • How has the pandemic changed travel and tourism?

    How has the pandemic changed travel and tourism?

Videos

  • FII buying impact on stock market; here are FII buying stocks list 2022
    Analysis

    Will FIIs Stay Invested in India?

  • Mirae Asset MF launches two new ETFs
    Bulletin

    Mirae Asset MF launches two new ETFs

  • What is  GREENEX index? How many companies are listed?
    Stocks

    What is GREENEX index? How many companies are listed?

  • Understand the link between crypto exchanges and money laundering
    Analysis

    Are Cryptos Money Launderers

  • What penalty charges are levied on credit card outstanding?
    Savings

    What penalty charges are levied on credit card outstanding?

  • TV9 Sites

  • TV9 Hindi
  • TV9Telugu.com
  • TV9 Marathi
  • TV9 Gujarati
  • TV9 Kannada
  • TV9 Bangla
  • News9 Live
  • Know this india
  • Money9 Sites

  • Money9 Hindi
  • Money9 English
  • Money9 Marathi
  • Money9 Telugu
  • Money9 Gujarati
  • Money9 Kannada
  • Money9 Bangla
  • Topics

  • Insurance
  • Savings
  • Loan
  • Stocks
  • Mutual Funds
  • Real Estate
  • Tax
  • Crypto
  • Exclusive
  • Daily Shows

  • 2+2=5
  • Take it Easy
  • Red Alert
  • Formula Guru
  • Money Gyan
  • Money Central
  • Jhatpat
  • Money time
  • Weekly Shows

  • Money Comics
  • Economicom
  • Realty Check
  • Smile and pay
  • Money Tales
  • Companynama
  • Spend Wise
  • Follow us

  • FaceBook
  • Twitter
  • Youtube
  • Instagram
  • Linkedin
  • Download App

  • Andorid
  • ios
  • Contact Us
  • About Us
  • Advertise With Us
  • Privacy & Cookies Notice
  • Complaint Redressal
  • Copyright © 2022 Money9. All rights reserved.