Chumbak ropes in Sara Ali Khan as brand ambassador

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Chumbak has roped in Bollywood actress Sara Ali Khan as its brand ambassador.

“Entering into this long term association with Chumbak is a very exciting moment for me. The brand is warm, positive, creative, homegrown and real. I relate to the brand not only because I love what they do, but also because of their philosophy of making every moment count, enjoying the smaller things in life and adding vibrance where you can. In today’s time, that’s exactly we all need. I’m looking forward to the campaign and working with the team,” said Sara.

“With our focus on great design, quality product & unique brand positioning, Chumbak has created a tremendous amount of brand love. Today, we’re ready to take the next leap. Sara Ali Khan, with her individual achievements and wide appeal, is a natural choice to represent the brand,” said Vasant Nangia, CEO, Chumbak.

Chumbak’s portfolio comprises home and lifestyle categories such as décor and living, bed and furnishing, kitchen and dining, watches and accessories, among others.