Ola follows a holistic approach for EV ecosystem: Varun Dubey

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When Ola first announced its plans to launch its own electric scooter just over a week ago, a lot of buzz and excitement was in the air as over 1,00,000 reservations were made within 24 hours of the company’s announcement. In this Money9 Special Varun Dubey, Head of Marketing, Ola Electric speaks with Krishnakuma about the encouraging response from the customers with the record number of bookings, which is a clear indication that the entire nation is ready for the EV revolution.

Dubey also discusses how local innovation played an important role in making sure that the customer gets a significant product at the right price. According to him Ola follows a “holistic approach” when it comes to ramping up the Electric Vehicle (EV) ecosystem through in-house research and development. Dubey also shares Ola’s future factory that would be set up in Tamil Nadu and much more in this interview.