Covidification of the Indian consumer

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It is a well-known fact that our lives and consumption patterns have changed drastically after the onset of the Covid-19 pandemic.

Many items we would have given a pass find a place in our carts of shopping apps. According to a media report, tipplers have also been forced to cut down on consuming their favourite poison as sparkling wine, scotch, and bourbon whiskey witnessed a significant decline at 65%, 73% and 75% respectively.

The disruption caused will take some time to settle down. As with every event of this magnitude, some sectors have gained while some are grappling with the pandemic-induced challenges.

Thermometers, hair trimmers and Vitamin C supplements have seen maximum rise in demand. So have immunity-boosting food and food supplements.

Economists view this shift as a result of stalling of discretionary spending. Lack of spending by families on outdoor travelling and dining is also a major reason behind a drop in consumption of some items. Work From Home or WFH in today’s lingo, is the primary reason behind the rise in demand of some items like battery chargers and laptops. The use of internet services and wi-fi connectivity have gone up to cater to the work from home and school from home requirements. The need to practice travelling in isolation has also pushed up the purchase of cycles in huge numbers. Hand sanitisers and masks have become a permanent fixture in the shopping lit of many families.

With a third wave approaching, this trend is expected to stay and a rebound in some items like sports goods, dentures, digital cameras and handbags may not be around the corner.

The Covid-19 pandemic has truly altered the way we consume and live. For good or for bad, it is something we will be able to ponder on a few years later. Till then, fill your carts with the required items.