Reliance aims to dominate India’s e-commerce space with SuperApp

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Reliance Retail is revamping its Jio App by integrating local business listing platform Just Dial, which it had recently acquired, and turning it into ‘SuperApp’. With this one-stop window for all consumer needs, Reliance Retail is aiming to dominate India’s e-commerce landscape in near future.

The final outline of the SuperApp is being looked at and the launch would happen as soon as the Centre clarifies the new e-commerce policy, according to a report in The Economic Times. In addition to that, the SuperApp will also be integrated with the popular messenger app WhatsApp, which has around half a billion user base in India, the report added.

The Mukesh Ambani led company aims to reach consumers for every requirement imaginable in the products and services space. Jio had started the journey to fulfill consumers’ needs years ago with telecom and is now scaling it up while tapping every route to access consumers.

To be number one in the e-commerce space

Reliance’s aim is to be the number one player in the e-commerce space and all the partnerships and acquisitions have been planned with that objective. The investments are being made accordingly, the report added.

In addition to this, Reliance is investing several thousand crores into its e-commerce strategy with a clear order to forestall competition and be the number one player in the space that is currently dominated by Amazon and Walmart-owned Flipkart.

Reliance group has succeeded in onboarding some of the biggest companies in the world as strategic partners. Tech giants Facebook and Google had bought a strategic stake in Jio Platforms. Reliance Jio has also partnered with another biggie Microsoft on SME offerings and cloud. In addition to being a cellular service provider, Jio has built over 20 consumer apps under the umbrella of MyJio.

In July, Reliance Retail Ventures bought a majority stake in local search engine JustDial for Rs 3,497 crore. Recently, Mukesh Ambani had announced a series of integrations between WhatsApp and JioMart on a trial basis.