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Good harvest one of the reasons
The situation was completely different before the pandemic struck. Rural demand was rising twice as fast as the urban areas. But it decelerated in cit
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Myth of rural consumption story debunked. Check how
Kantar said that rural growth had seen a consistent slowdown as compared to the urban growth for the first time in seven years
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Rural market thriving again for FMCG firms
Consumption of daily groceries, essential supplies in villages in July exceed that in cities, reversing the trend seen in the previous month.
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Why is monsoon important for the Indian economy ?
Around 50% of India’s total food output comes in the form of summer crops. A delayed monsoon can lead to supply issues and even accelerate food infl
