The choice of apparel while buying online has seen a major change during the course of the pandemic. Due to online classes and work from home, many people have ditched their formal clothes and are going for more comfortable and casual wear clothes. Similarly, many fashion trends have evolved because of the lifestyle choice one had to make to deal with Covid-19. It calls for the online shopper to be smart and buy as per the pandemic fashion trends.
The preference towards comfortable clothing during the lockdown has also brought about a change in the innerwear market, especially in the women segment. Disha, 28, who works in an IT company in Pune, says that women’s lingerie products are highly expensive, and with good brands, the price is even higher. ‘I can buy at least 4 or 5 masks at a price of a bra that costs me an average of Rs 500,’ she delightfully adds. Like Disha, most women have said, that have they have bought more masks than bras when shopping online during the pandemic. With the high demand for masks, many customised and stylish masks have come to the market.
Another trend has been seen in the purchase of casual pants and pajamas. The sale of pajamas was reportedly spurred during the lockdown period. With workplace setup shifting to zoom meetings many shifted to pajamas and athleisure from formal pants and denim. So, in order to buy it right online and keep up with the fashion, these are three recommendations that you must always follow:
Reviews are important as they keep a check on the authenticity of the online retail site. When you read the real feedback and see the pictures, you get more clarity on what to expect, since some platforms can be a scam. Be careful to distinguish real reviews from fake ones as it will also help you keep a check on the quality the online retailer or e-commerce site has promised.
It is recommended that you thoroughly read the online return and exchange policies of the platform. There are chances of things going here and there when you purchase apparel online, be it in terms of size selection, colour or fabric, etc. So you should know what options you have in such cases, how smooth is the return procedure, what are the refund policy, can you completely return it or will you have to buy something in exchange. these are the questions you need to identify.
Always compare the product and their cost on other shopping platforms as well. Many e-commerce sites offer the exact same or similar products. You can check if the prices each platform has kept varies, and how much is the shipping cost kept by different platforms, so that you can buy on a platform that will offer you save some extra pennies. It is smart to take advantage of the many options and the wide availability of online shopping platforms.
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