Maruti Suzuki sales decline on Dhanteras due to supply constraints

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Maruti Suzuki India had sold around 13,000 units on the day of Dhanteras, which was lower than last year owing to supply constraints caused by semiconductor shortage, although Tata Motors stated that its deliveries increased by 94%. Federation of Automobile Dealers Association (FADA) termed the current festive season as the worst in terms of business in a decade for its retail partners across the country as chip shortage impacted supplies in passenger vehicles creating a huge shortage of vehicles in SUV, compact- SUV and luxury segment.

The company said that the demand and bookings have been good. It said that it is doing its best to deliver as many vehicles as possible. But, owing to supply side constraints, Maruti closed a little lower than last year.

Mahindra First Choice delivered record vehicles

On the other hand, homegrown auto major Tata Motors had a good day on Dhanteras on Tuesday. The deliveries nearly doubled as against last year due to strong demand for our ‘New Forever’ range, including the newly launched Punch and the EVs. However, Tata did not disclose the numbers for the day.

Similarly, Mahindra First Choice Wheels Ltd said it had delivered a record 1,028 units on Dhanteras through its 1,100 dealerships across more than 300 cities in India.

In a statement, the multi-brand certified company said that the festive season this year has been remarkable as the brand has registered 40% growth. It is overwhelmed at present with the traction on our e-commerce platform which has contributed 25% to our overall sales during this festive period.